Enchantment: The Art of Changing Hearts, Minds, and Actions

By Guy Kawasaki

Categories: Business & Money

Guy Kawasaki explains how to win people over through likability, trustworthiness and great products.

Recommended by 2 people

• Seth Godin: “Worth considering, three to pre-order... Guy Kawasaki's beautifully titled book Enchantment.”
• Shane Parrish: “This book will help you improve your influence. After all, the best ideas sometimes need a little psychological help”