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Categories: Business & Money
Books
- Supercommunicators: How to Unlock the Secret Language of Connection
- Billion Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years
- The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
- The Hollywood Economist: The Hidden Financial Reality Behind the Movies
- Hit and Run: How Jon Peters and Peter Guber Took Sony for a Ride in Hollywood
- Stealing MySpace: The Battle to Control the Most Popular Website in America
- Chief Culture Officer: How to Create a Living, Breathing Corporation
- The Big Picture: The New Logic of Money and Power in Hollywood
- Blue Ocean Shift: Beyond Competing
- Leadership in War: Essential Lessons from Those Who Made History
- Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
- Perennial Seller: The Art of Making and Marketing Work that Lasts
- Maxims of Wall Street
- Michael Jackson, Inc.
- Monster Loyalty: How Lady Gaga Turns Followers into Fanatics
- Confessions of an Advertising Man
- The Unpublished David Ogilvy
- The Personal MBA
- Gonzo Marketing: Winning Through Worst Practices
- Spin: How to Turn the Power of the Press to Your Advantage